If you have been trying to make money from home online through network marketing (also known as multilevel marketing, or MLM for short) then you know for sure now that your success starts from your business leads.
Of course you need to learn all about your business opportunity and the product(s) your company is built on, but with all the knowledge in your head without leads you make no money whatsoever.
Have you tried buying leads? You must have realized by now that most of the leads will deny requesting any information about any business opportunities.
When I first started with network marketing I bought leads and had 3-way-calls with them and my upline trying to get them to join our business.
I can tell you it sucked big time!
Not a single lead converted, and most of them were not reachable by phone or email.
I only started to see success and convert my leads into downline when I started generating those leads myself.
My First Success in Network Marketing
I built a web page and on it I pitched the readers into joining my business and provided them with an optin form.
Then I sent some traffic to that page and leads started to show up. This time I didn’t get that much help from my upline. Instead I prepared my script and started contacting them by email first then by phone.
I still remember the name of the nice lady how was the first to joined my business; Yvonne. She joined, as per her own words, because of the nice way I put it. She was the first lead I’d ever generated and she was my first paid sign up ever. That motivated me to do more and I did.
Regardless of the way I put it, if she was not genuinely interested in a home based business she wouldn’t have answered my phone in the first place.
My success back then started by generating my own leads.
A while later I realized that I am wasting my time and effort trying to build a network for someone else’s business and started putting those efforts into building an automated system that makes me money every time I send an email to my list.
But that’s another story for another day. Let’s focus now on your success in network marketing.
How you can succeed in network marketing
You see, my success in network marketing started by “building a list” of people interested in my business then contacting them with more information and a pitch.
So what you need to do is to know your company, the product, how it will change people’s life, and who might want it. Read every thing you have been given by the company (not your upline).
This preparation also includes that you know the objections that people would have to your product and company and prepare your answers.
Parallel to that start building your list of prospects. The process will be explained below in a minute, but for now let’s say your leads started to show up in your autoresponder account.
The first thing they get should be an acknowledgement email that you received their request and that you’ll contact them shortly. This should be received within seconds of signing up to receive more information about your business.
You don’t have to babysit your autoresponder to respond to everyone on time, your autoresponder will do that for you.
Your interference will come when you check on your stats and see those leads showing up in your account.
You should have captured there best phone number and the best time to call. Check your time, and their time zone to make sure you are calling them when they asked to be called (if you ignore this one your prospect will not appreciate anything you have to offer, respect their privacy).
Now start calling those who requested to be called at the time you checked. The purpose of this call is to build rapport with them not to sell them anything. Just ask general questions about them (no private questions) and their motive to work from home (or start a business), their expectations. Then tell them about your story and the success you’ve reached so far (if any, don’t make up anything).
At the end of this short call if you have a video presentation recording you can tell them you will send them the link by email (your autoresponder should have done that for you already) and set an appointment to call back after they watch it to answer their questions. If your company or team runs live presentations invite them to the best time for them and show up with them on the presentation then follow that by a call to answer their questions.
Answering their questions is where you’ll be addressing their objections. If you are ready with an answer that will help you a lot. If not, add that new one to your list of objections and set another appointment to have a 3 way call with someone you know can help. If you know your upline will screw it up for you don’t even let them know. Find the answer yourself instead (search it, ask on forums … etc.)
The more leads you acquire and call the more “on the job training” you will get and the more people will join your business. Don’t rush it and don’t stress yourself over your conversion. Even with the best sales people there is room for improvement.
The important thing now is to start taking action. The faster you start the more likely you’ll get there.
I can not make any guarantees, except that I guarantee you will make no money and will have no one joining your business if you do nothing with what you’ve learned from this simple post.
Now let’s get to how to do it.
How to Build your own Lead Generation System for your Network Marketing Business
First you need two tools to build the lead capture system:
1. A web page, and
2. An autoresponder.
Before you bounce back and say “I can’t do that” think again.
Back when I started I had to learn html and code my web pages from scratch. But that was back in 2006. Now you don’t need to know anything about coding or have any technical skills. If you know how to type, copy/paste your good to go.
So let’s set up your lead suction system for you.
First go to iPage and pick a template, fill the blanks, upload your photo, and publish. It’s self explanatory so I don’t think I need to go over any instructions here.
The content should have a headline about the opportunity, a sub-title that states some benefits, then your picture and bullet points of the details of the benefits you mentioned in the sub-title. Don’t worry much about it as you can change it later, just get your website up and fix the content later as you go (you’ll learn more about your company and your people to fix your lead capture page every day if you wish).
Important: Don’t get the free version. There will be a banner at the bottom of the screen (not the page, the screen … it will be taking a part of the screen all the time as people scroll up and down) that screams “forget about everything above just click me and build your own website”! You don’t want that, you want your page to look as professional as possible with zero distractions. Don’t worry about the cost, it’s less than $10/month, and you can reduce that significantly if you get the annual plan.
Another option: If you don’t want to have anything to do with building your web page with Sitey (not judging you though :-)) you can try this service from 99 Design where someone will design and build your page for you.
Secondly you need the lead capture form. You can get that from an autoresponder. There are many out there but only a few will get your emails actually delivered to the inbox of the prospect. I am using Aweber, but you can also use iContact (cheaper and as good). You can use it for free for the first 30 days, so sign up for the free trial and give yourself the chance to test it before you start paying.
The cost will be $10/monthly after the end of the trial period.
After you sign up come back here and watch the following video to learn how to set up your account. Two notices though; when they say “logo” in the video replace that with your personal photo that you uploaded to your website, and the billing information can wait until close to the end of the trial period (unless you choose the paid option from the beginning).
Then to create a lead capture form watch this video:
Note, the thank you page and the confirmation page could be created on your website easily, publish them and get the urls to use with the form creating. Also you need to ask for name, email, phone number, time zone, and the best time to call.
Now you have the code for the lead capture form ready, go to your website builder and paste it (in the code mode) at the end of the page after you pitch a good call to action, like “Fill the form the below to learn more about how my business can help you achieve financial freedom”.
Now you want people to see your lead capture page so that they sign up and become “leads”.
How to Drive Traffic to your Lead Capture System
There are many ways to drive traffic to this page, but I will focus on one you can do using the coupons you will get from Sitey (yes you get coupons to use in advertising on Facebook).
REQUEST: If by the time you join Sitey they have a coupon for something else other than Facebook please come back and state that in the comment section so that I update this post for you and other readers.
So go to Facebook and build a Fan Page about your business.
Watch this video and follow along:
On the fan page post some posts about your business (keep them shorter than 3 lines) and the link of your website, which is mainly your domain name.
Then take the coupon code from your Sitey and use it to set up an advertiser account on Facebook. They still require you to enter a credit card to bill later after the coupon is consumed. But don’t worry about that, keep your ad budget below the value of your coupon and stop the ads right before you reach that value. Only resume the advertising after you see money showing up from your business.
Use the ads to send traffic to your Fan Page posts individually, it’s cheaper than sending them straight to your website.
To set up ad advertising account watch this video:
That’s it for now. If you have any questions please use the comments section below to ask and I’ll try to answer them within 24 hours.
And to get faster updates about list building and lead generation like us on Facebook here.